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Mind your metaphors: Early warning signals when rolling out strategy
Date de parution
2019
In
Journal of Business Strategy
Vol.
3
No
40
De la page
10
A la page
17
Revu par les pairs
1
Résumé
While metaphors are widely used in strategy teaching and development, this study aims to present an approach how to benefit from metaphor analysis in strategy implementation. The authors find that metaphors used by organizational actors in strategy implementation processes carry a great range of implicit meanings and tacit knowledge that – when made explicit and critically examined – may serve as early warning signals to anticipate difficult or problematic developments in the strategy rollout phase.
Identifiants
Autre version
https://search.proquest.com/docview/2231420415?pq-origsite=primo
Type de publication
journal article
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