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Temptation and Prevention provided by the gambling industry: Main and interactive effects on gamblers
Auteur(s)
Chebat, Jean-Charles
Date de parution
2015
In
Recherche et Applications en Marketing
Vol.
4
No
30
De la page
51
A la page
63
Revu par les pairs
1
Résumé
Our study investigates the effects of pro versus anti-gambling messages funded by the gambling industry.
Paradoxically, our results show that anti-gambling ads funded by the gambling industry enhance gambling
intent as do pro-gambling ads. We propose some suggestions related to the ways this finding should guide
public policies.
Paradoxically, our results show that anti-gambling ads funded by the gambling industry enhance gambling
intent as do pro-gambling ads. We propose some suggestions related to the ways this finding should guide
public policies.
Identifiants
Type de publication
journal article
