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Doing Worse by doing good: how corporate social responsibility makes products less dangerous
Auteur(s)
Girardin, Florent
Date de parution
2018-10-12
Résumé
We show that the charitable activities of controversial companies (i.e. companies selling product potentially dangerous to health or the environment) can create a benevolent halo that leads consumers
to classify products as less dangerous and reduces the effectiveness of hazard warnings.
to classify products as less dangerous and reduces the effectiveness of hazard warnings.
Notes
, 2018
Nom de l'événement
ACR North American Conference (Advances in Consumer Research, Volume 46)
Lieu
Dallas, Texas
Identifiants
Type de publication
conference paper
