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Media Innovation Strategies for Sustaining Competitive Advantage: Evidence from Music Download Stores in Iran
Auteur(s)
Norouzi, Esmaeil
Valero-Pastor, José María
Date de parution
2020-3-18
In
Sustainability
Vol.
6
No
12
De la page
1
A la page
17
Résumé
This study explores the value of media innovation strategies for driving business success within the Iranian e-market of music downloads. It argues that the context of music e-markets in emerging countries differs markedly from that of developed economies by highlighting the political and cultural challenges that local e-music platforms in Iran are continuously facing. As literature is scarce in this specific area, and this study is one of the first attempting to gain a comprehensive understanding, a qualitative approach has been applied, and 14 digital music industry experts were interviewed in Iran. Data were collected through semi-structured face-to-face interviews and then analyzed with a qualitative coding approach. This paper revealed that issues such as copyright challenges and governmental permission barriers are limiting the capabilities of digital music distributors to reach a sustainable competitive advantage.
Identifiants
Autre version
https://www.mdpi.com/2071-1050/12/6/2381
Type de publication
journal article
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