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Lemarie, Linda
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Lemarie, Linda
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- PublicationMétadonnées seulementFashion orientation, shopping mall environment, and patronage intentions: A study of female fashion shoppers(2015)
;Michon, Richard ;Chebat, Jean-Charles ;Yu, HongThe purpose of this paper is to explore female fashion shoppers’ perception and response to the mall environment. Specific objectives include a conceptual model of female fashion shoppers’ experience in a mall environment incorporating fashion orientation, store personality, shopping mall perception, shopping value, and patronage intentions.