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Fashion orientation, shopping mall environment, and patronage intentions: A study of female fashion shoppers
Auteur(s)
Date de parution
2015
In
Journal of Fashion Marketing and Management
Vol.
1
No
19
De la page
3
A la page
21
Revu par les pairs
1
Résumé
The purpose of this paper is to explore female fashion shoppers’ perception and response to the mall environment. Specific objectives include a conceptual model of female fashion shoppers’ experience in a mall environment incorporating fashion orientation, store personality, shopping mall perception, shopping value, and patronage intentions.
Identifiants
Type de publication
journal article
