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Bezençon, Valéry
Nom
Bezençon, Valéry
Affiliation principale
Fonction
Professeur ordinaire
Email
valery.bezencon@unine.ch
Identifiants
Résultat de la recherche
Voici les éléments 1 - 10 sur 19
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- PublicationAccès libreAre consumers consistent in their sustainable behaviours? A longitudinal study on consistency and spillover(2022-4-26)
; ;Moussaoui, Lisa S.It is unclear whether knowledge about a customer’s current sustainable behaviours, such as their choice of lightbulbs or travel mode, allows us to predict the sustainable behaviours they will carry out in the future. We address this in a large longitudinal study (N = 2177) where participants provided self-reports on electricity-, heating- and mobility related consumption at two separate times, three years apart. The results highlighted a high level of temporal consistency, whereby carrying out one sustainable behaviour predicted consumers would be carrying out the same behaviour three years later. However, sustainable behaviours generally did not drive other different sustainable behaviours years later (i.e. no spillover). In fact, isolated instances of spillover emerged only between different kinds of mobility-related consumption among consumers with high environmental values. Overall, the findings indicate a high degree of consistency in sustainable behaviour even years apart, and limited spillover from one sustainable behaviour to another. - PublicationAccès libreTrojan Horse or Useful Helper? A Relationship Perspective on Artificial Intelligence Assistants with Humanlike Features(2022-3-22)
; ;Alavi, SaschaArtificial intelligence assistants (AIAs) such as Alexa are prevalent in consumers’ homes. Owing to their powerful artificial intelligence, consumers may perceive that AIAs have a mind of their own, that is, they anthropomorphize them. Past marketing research points to beneficial effects of AIA anthropomorphism for consumers and companies, while potential harmful effects have not been empirically explored. In examining both beneficial and harmful effects, this paper adopts a relationship perspective. Indeed, consumers spend large amounts of time with their AIAs, potentially developing a relationship over time that builds on an exchange of benefits and (psychological) costs. A preliminary survey and user interviews, a field study and a field experiment with AIA users show that AIA anthropomorphism may threaten users’ identity, which disempowers them, creates data privacy concerns and ultimately undermines their well-being. These harmful effects particularly emerge in close, long relationships. The field experiment uncovers three empowering interventions which attenuate harmful effects of AIA anthropomorphism in relationships with consumers. With AI-powered technologies taking larger roles in our daily lives, our research highlights key future directions to investigate the permanent ongoing nature of the consumer–AI relationships. - PublicationAccès libreTrojan Horse or Useful Helper? A Relationship Perspective on Artificial Intelligence Assistants with Humanlike Features(2022-2-18)
; ;Alavi, SaschaArtificial intelligence assistants (AIAs) such as Alexa are prevalent in consumers’ home. Due to their powerful artificial intelligence, consumers may perceive that AIAs have a mind of their own, that is, they are anthropomorphizing them. Past marketing research points to beneficial effects of AIA anthropomorphism for consumers and companies, while potential harmful effects are less explored. To examine both beneficial and costly effects, the paper adopts a relationship perspective. Indeed, consumers spend large amounts of time with their AIA, potentially developing a relationship over time that builds on an exchange of benefits and (psychological) costs. A field study and a field experiment with AIA users show that AIA anthropomorphism may threaten users’ identity, which disempowers them, creates data privacy concerns and ultimately undermines their well-being. These harmful effects particularly emerge in close, long relationships. The field experiment uncovers three empowering interventions, which attenuate harmful effects of AIA anthropomorphism in relationships with consumers. - PublicationRestriction temporaireEscape Addict: un serious game pour engager les adolescents sur la thématique des addictions(Editions EMS, 2022)
; ;Cottagnoud, Sophie ;Dubuis, Alexandre ;Karine Gallopel-morvanDominique Crié - PublicationRestriction temporaireDealing with poor online ratings in the hospitality service industry: The mitigating power of corporate social responsibility activities(2021-7-15)
;Girardin, Florent; Lunardo, Renaud