Logo du site
  • English
  • Français
  • Se connecter
Logo du site
  • English
  • Français
  • Se connecter
  1. Accueil
  2. Université de Neuchâtel
  3. Publications
  4. Trojan Horse or Useful Helper? A Relationship Perspective on Artificial Intelligence Assistants with Humanlike Features
 
  • Details
Options
Vignette d'image

Trojan Horse or Useful Helper? A Relationship Perspective on Artificial Intelligence Assistants with Humanlike Features

Auteur(s)
Uysal, Ertugrul Behlül 
Institut de management 
Alavi, Sascha
Bezençon, Valéry 
Institut de management 
Date de parution
2022-2-18
Mots-clés
  • Artificial Intelligence Assistants
  • Anthropomorphism
  • Privacy of Personal Data
  • Social Exchange
  • Smart Personal Assistants
  • Empowerment
  • Consumer Well-being
  • Artificial Intelligen...

  • Anthropomorphism

  • Privacy of Personal D...

  • Social Exchange

  • Smart Personal Assist...

  • Empowerment

  • Consumer Well-being

Résumé
Artificial intelligence assistants (AIAs) such as Alexa are prevalent in consumers’ home. Due to their powerful artificial intelligence, consumers may perceive that AIAs have a mind of their own, that is, they are anthropomorphizing them. Past marketing research points to beneficial effects of AIA anthropomorphism for consumers and companies, while potential harmful effects are less explored. To examine both beneficial and costly effects, the paper adopts a relationship perspective. Indeed, consumers spend large amounts of time with their AIA, potentially developing a relationship over time that builds on an exchange of benefits and (psychological) costs. A field study and a field experiment with AIA users show that AIA anthropomorphism may threaten users’ identity, which disempowers them, creates data privacy concerns and ultimately undermines their well-being. These harmful effects particularly emerge in close, long relationships. The field experiment uncovers three empowering interventions, which attenuate harmful effects of AIA anthropomorphism in relationships with consumers.
Notes
, 2022
Nom de l'événement
2022 AMA Winter Academic Conference
Lieu
Las Vegas, NV, United States of America
Identifiants
https://libra.unine.ch/handle/123456789/29842
Type de publication
conference paper
Dossier(s) à télécharger
 main article: 2022-01-21_3296_7570.pdf (71.27 KB)
google-scholar
Présentation du portailGuide d'utilisationStratégie Open AccessDirective Open Access La recherche à l'UniNE Open Access ORCIDNouveautés

Service information scientifique & bibliothèques
Rue Emile-Argand 11
2000 Neuchâtel
contact.libra@unine.ch

Propulsé par DSpace, DSpace-CRIS & 4Science | v2022.02.00