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Evaluation of Future Mobile Services based on the Technology Acceptance Model
Auteur(s)
Martignoni, Robert
Mueller, Dorit
Högg, Roman
Date de parution
2008
Résumé
The Technology Acceptance Model is a widely used approach for a systematic research into the user acceptance of information technology. The Technology Acceptance Model has been recently successfully applied to different services in the telecommunication industry. This paper suggests to use the TAM to approximate the user acceptance of non-existing mobile services based on the Multimedia Broadcast and Multicast Service.
Nom de l'événement
16th European Conference on Information System
Lieu
Galway, Ireland
Identifiants
Type de publication
conference paper
