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Choosing Imagery in Advertising Healthy Food to Children: Are Cartoons the Most Effective Visual Strategy?

Auteur(s)
Suggs, Suzanne L.
Date de parution
2018-2-19
In
Journal of Advertising Research
De la page
1
A la page
1
Identifiants
https://libra.unine.ch/handle/123456789/26561
Autre version
http://www.journalofadvertisingresearch.com/content/early/2018/03/28/JAR-2018-003
Type de publication
journal article