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  4. Social comparison and energy conservation in a collective action context: A field experiment
 
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Social comparison and energy conservation in a collective action context: A field experiment

Auteur(s)
Kandul, Serhiy 
Institut de recherches économiques 
Lang, Ghislaine 
Institut de recherches économiques 
Lanz, Bruno 
Institut de recherches économiques 
Date de parution
2019
Mots-clés
  • Informational intervention
  • Monetary incentives
  • Energy saving
  • Social comparison feedback
  • Social norms.
  • Informational interve...

  • Monetary incentives

  • Energy saving

  • Social comparison fee...

  • Social norms.

Résumé
This field experiment quantifies the impact of social norm information on the demand for indoor temperature. Based on high-frequency data from indoor temperature monitors, we provide participating households with a comparison of average temperature in their apartments relative to that
measured in a control group. For more than 90 percent of participants, financial benefits of energy savings are only indirect, as building-level heating costs are shared across apartments in proportion to their volume. Despite the associated collective action problem, we estimate that the intervention induces a -0.28 C reduction in average indoor temperature. This suggests that direct monetary incentives is not a pre-requisite for social comparison feedback to induce energy savings.
Identifiants
https://libra.unine.ch/handle/123456789/27602
Type de publication
working paper
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