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Lemarie, Linda
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Lemarie, Linda
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Doing Worse by doing good: how corporate social responsibility makes products less dangerous
2018-10-12, Lemarie, Linda, Girardin, Florent
We show that the charitable activities of controversial companies (i.e. companies selling product potentially dangerous to health or the environment) can create a benevolent halo that leads consumers to classify products as less dangerous and reduces the effectiveness of hazard warnings.