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Contribution à un congrès (conference paper)
Corporate Branding of Public Television through Social Media: The case of RTS
Corporate Branding of Public Television through Social Media: The case of RTS
Author(s)
Dal Zotto, Cinzia
Institut de management
Matteo, Stéphane
Chaire de management des entreprises de médias
Spolaor, Giulia
Faculté des sciences économiques
Date issued
2011
Notes
, 2011
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Event name
International Conference for Media Brand Management
Location
Vienna
Publication type
conference paper
Identifiers
https://libra.unine.ch/handle/20.500.14713/21241