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Contribution à un congrès (conference paper)
Audience Targeting and the Symbolic Value of Media Products
Audience Targeting and the Symbolic Value of Media Products
Author(s)
Dal Zotto, Cinzia
Institut de management
Ravasi, Davide
Date issued
2006
Notes
, 2006
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Event name
MMTC International Workshop on Consuming Audiences
Location
Copenhagen
Publication type
conference paper
Identifiers
https://libra.unine.ch/handle/20.500.14713/20936