Options
When Saving the Planet is Worth More Than Avoiding Destruction. The Importance of Message Framing When Speaking to Egoistic Individuals
Auteur(s)
Date de parution
2019-6-4
Notes
, 2020
Nom de l'événement
46th International Research Conference in Marketing, La Londe.
Lieu
La Londe les Maures, France
Identifiants
Type de publication
conference paper
