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What are we to think about direct-to-consumer-advertising? A case study on the adverts for Zoloft and Allegra 180mg
Auteur(s)
Rubinelli, Sara
Nakamoto, Kent
Schulz, Peter
Date de parution
2006
In
Studies in Communication Science
Vol.
2
No
6
De la page
337
A la page
348
Identifiants
Type de publication
journal article
