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Université de Neuchâtel
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Audience Targeting and the Symbolic Value of Media Products
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Audience Targeting and the Symbolic Value of Media Products
Auteur(s)
Dal Zotto, Cinzia
Institut de management
Ravasi, Davide
Date Issued
2006
Notes
, 2006
Event name
MMTC International Workshop on Consuming Audiences
Location
Copenhagen
Identifiers
https://libra.unine.ch/handle/123456789/23509
Publication type
conference paper
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