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Pignard-Cheynel, Nathalie

Nom
Pignard-Cheynel, Nathalie
Affiliation principale
Site web
Fonction
Professeure ordinaire
Email
nathalie.pignard-cheynel@unine.ch
Identifiants
https://libra.unine.ch/handle/123456789/859
_
0000-0002-2106-7648

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  • Publication
    Accès libre
    (Re)connecting with audiences. An overview of audience-inclusion initiatives in European French-speaking local news media
    (2023)
    Pignard-Cheynel, Nathalie 
    ;
    Amigo, Laura 
    This paper explores how local news organizations seek to strengthen their bond with audiences in French-speaking Europe (Belgium, France, and Switzerland). It does so by suggesting a new methodological approach focusing on the different ways in which this bond can be observed, i.e., the “initiatives” implemented by the news organizations. The study identifies 20 types of initiatives undertaken to (re)connect with audiences and presents a model of audience inclusion in news media in line with the literature on modalities of audience participation in news media. The discussion identifies changes in the positioning of local news organizations and journalists towards audiences regarding existing literature on participatory journalism but also on new practices more rooted in engagement, dialogue, and transparency towards audiences.
  • Publication
    Accès libre
    European French-Speaking Local Media’s Relationship with Audiences. A Strategic Challenge between Diluted and Integrated Organizational Modalities
    (2023)
    Olivier Standaert
    ;
    Pignard-Cheynel, Nathalie 
    ;
    Amigo, Laura 
    This article studies local news media’s relationship with audiences from an organizational perspective. It is based on 45 semi-structured interviews conducted in eleven local news organizations in European French-speaking countries (France, Switzerland and Belgium), that explored the implementation of actions aiming at revitalizing the link with audiences, the role of the hierarchy and the allocation of human and material resources to this end. Findings reveal two organizational modalities that characterize how the issue of audiences is taken into account in local news media. A proactive and integrated modality describes news media that tend to include the issue of audiences in the internal organization in a tangible, visible and structured way. A reactive and diluted modality describes news media that tend to favor a more variable and opportunistic approach to audience relations. This typology, built empirically from our data, does not claim to situate a news outlet in a definitive manner, but rather suggests a reading grid for questioning the degree of formalization of the issue of audiences within the organizational process of local news media.
  • Publication
    Métadonnées seulement
    Le chargé des réseaux socio-numériques au sein des médias. Entre logiques gatekeeping, marketing et participative
    (2019-3-20)
    Pignard-Cheynel, Nathalie 
    ;
    Amigo, Laura 
    À partir d’une enquête menée au sein de onze rédactions françaises, cet article vise à étudier les modalités de gestion des réseaux socionumériques (RSN) en interrogeant les personnes qui en ont la charge. L’analyse met en évidence l’existence d’un discours partagé du métier de chargé des RSN, défini par un socle commun de huit tâches dont l’opérationnalisation présente des distinctions parfois fortes. Cette tension, entre homogénéité d’un discours et hétérogénéité des pratiques, s’explique par des jeux de négociations entre trois logiques (gatekeeping, marketing et participative) encadrant et donnant un sens à l’action. Il apparaît enfin que ces logiques sont dépendantes de la nature des médias, des stratégies mises en œuvre et des caractéristiques organisationnelles des rédactions.