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Temptation and Prevention provided by the gambling industry: Main and interactive effects on gamblers

2015, Lemarie, Linda, Chebat, Jean-Charles

Our study investigates the effects of pro versus anti-gambling messages funded by the gambling industry. Paradoxically, our results show that anti-gambling ads funded by the gambling industry enhance gambling intent as do pro-gambling ads. We propose some suggestions related to the ways this finding should guide public policies.