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Balsiger, Philip
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Balsiger, Philip
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philip.balsiger@unine.ch
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- PublicationAccès libreBetween shaming corporations and promoting alternatives: The politics of an “ethical shopping map”Ethical consumption can take different forms, some more contentious like boycotts or public campaigns, some aiming at the establishment or promotion of alternative consumption practices (buycotts). This study looks at how these tactics are articulated by analyzing the development of an “ethical shopping map,” an action situated in the latter category of “supportive” actions. In 2007, a Swiss nongovernmental organization published this map as part of its ongoing campaign fighting for the respect of social standards in the global garment industry. A project pursued by a regional group of volunteers of the organization, the map listed stores where ethical clothes can be purchased in a big Swiss city. This article consists of an ethnographic analysis of the process of elaboration of the map and discusses its inclusion into the tactical repertoire of the anti-sweatshop campaign. Based on participant observation and interviews with volunteers and campaign staff, it examines what drives the activists’ concern with alternative forms of consumption. It looks at the rationales and meanings the volunteers put behind the map and the different uses of the map that are suggested, and examines the ultimate “failure” of making it a lasting part of the campaign’s tactical action repertoire. Doing so, the article reveals the inherent tension of “ethical consumption,” between supportive action forms based on buycotts and denunciatory actions of public shaming of firms whose practices are criticized.
- PublicationAccès libreMaking Political Consumers: The Tactical Action Repertoire of a Campaign for Clean Clothes(2010)Several recent studies have shown an increase in political consumerism (boycott and buycott) and a tendency towards a new ‘politics in the supermarket’. These developments are usually seen as a transformation of forms of political action towards more individualized participation forms. Little attention has focused on the role of social movement activity in this transformation. In this contribution, which is based on a case study of political consumerism in the clothing sector in Switzerland, I fill this gap by analysing the ways in which political agency and mobilization shape political consumerism. I suggest taking into account the role of campaigning – that is, intentional and coordinated collective action and framing activities – as an incentive, if not a determinant, of individual political consumption. I show how different contentious performances mobilize citizens and consumers and make the consumption and production of clothing a public and political issue. I analyse the mobilizing strategies of a campaign regarding action repertoires and framing activities and ask how they contribute to provide political content to consumer products, creating a venue for political participation in the marketplace.