Vignette d'image

Blili, Sam

Nom
Blili, Sam
Affiliation principale
Fonction
Ancien.ne collaborateur.trice
Identifiants
https://libra.unine.ch/handle/123456789/411

Résultat de la recherche

Filtres

1
1
1
1
Réinitialiser les filtres

Paramètres

Voici les éléments 1 - 1 sur 1
  • Publication
    Accès libre
    The mapping of an agile strategy in a new business world from atoms and recipes to bytes and mental agility
    (2014)
    Stucki, Haris 
    ;
    Blili, Sam 
    In a hostile post-industrial business environment characterized by globalisation and the immaterial age, we first establish an Initial Strategy Map which is based on the state of knowledge and focuses on the agility requirement. After this, based on the data collection of the empirical research, we adopt, synthesise and specify this initial framework as the Proposed Dynamic Strategy Map. Finally, as a result of an in-dept analysis of six business cases, the Proposed Dynamic Strategy Map is validated and clarified at the end of the thesis.
    Such a framework offers a strategic approach for small and medium companies (SMEs) from established economies with tradable goods that have a low likelihood of imitation and (the potential for) a global brand. Due to their simple structure and manageable sites and scopes, our decision to analyse SMEs as units of observation can methodologically be justified and adds value to the understanding of their characteristics.