Reuter, Emmanuelle

2019, Reuter, Emmanuelle, Loock, Moritz, Cousse, Julia

Local power markets constitute one of the most radical transformations in the current energy system: integrating renewable energy and selling it at the source of generation. This chapter focuses on business model opportunities in local power markets and on the factors that predict the models' diffusion and acceptance by local citizens. Based on EMPOWER's local power market design, it describes two ideal-type business models. The first focuses on a platform that is hosted by a distribution system operator. It outlines a business model in which a host company acts as platform provider for individual customers. The second model showcases a business model that targets cooperatives as the customer segment and host of the platform. Social acceptance is a major predictor of business model success. An important aspect of more-sided digital business models is the process of co‐creating value.

2016-9-27, Loock, Moritz, Reuter, Emmanuelle, vonderTann, Conrad

2017-9-27, Reuter, Emmanuelle, Loock, Moritz, Cousse, Julia

2015-9-27, Loock, Moritz, Bohnsack, René, Reuter, Emmanuelle, Adank, Andri

2017-9-27, Loock, Moritz, Reuter, Emmanuelle, Cousse, Julia

2015-9-27, Loock, Moritz, Bohnsack, René, Reuter, Emmanuelle

Energy markets are expected to change. One interesting new market design is a local electricity retail market for prosumers. Such local energy markets provide interesting opportunities to accommodate major dynamics in the energy industry. However, business modeling for such local electricity retail markets is a challenge. Not only do emerging local energy markets differ from established markets, but they are also likely to differ among each other in regard to local regulations, local technical system set-ups, or local patterns of social acceptance. New business models for these markets can be developed for different owners - such as utilities, start-ups, or new entrants - or even for new forms of organizations, such as energy cooperatives. Within this case study students explore the emergence of a decentralized energy world as an opportunity for business modeling. Students learn about strategic issues in the energy business that shape current and future markets. They practice business modeling which accounts for the multi-level drivers that shape this market transition. The students in particular engage in business model composition for local electricity markets and compose new business models for empowering prosumers with smart grid power services and "energy managers from the hood".