Luxury single-versus multi-brand stores: The effect of consumers' hedonic goals on brand comparisons

Author(s)
Desmichel, Perrine
Date issued
June 14, 2020
In
Journal of Retailing
Vol
2
No
96
From page
203
To page
219
Reviewed by peer
1
Publication type
journal article
Identifiers
https://libra.unine.ch/handle/20.500.14713/63143
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2022-06-14_3290_2126.pdf

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