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  4. The effects of visual rejuvenation through brand logos

The effects of visual rejuvenation through brand logos

Author(s)
Müller, Brigitte
Kocher, Bruno  
Chaire de marketing management  
Crettaz, Antoine
Date issued
January 1, 2013
In
Journal of Business Research
No
66
From page
82
To page
88
Reviewed by peer
1
Publication type
journal article
Identifiers
https://libra.unine.ch/handle/20.500.14713/63116
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2022-07-14_3290_4946.pdf

Type

Main Article

Size

202 B

Format

Adobe PDF

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