The market for social harms: A case study of Genevan philanthropy

This article explores a remaining black box in the criminological literature on public problems: the prioritisation of the problem in the public arena. The research uses the case study of Genevan philanthropy to address the prioritisation of harms by moral entrepreneurs. Employing a qualitative methodology, it describes the prioritisation process by using the ‘market for social harms’ metaphor. It argues that philanthropists select their harms according to a risk/benefit assessment, which stems from the business world. This valuation of harms is collective and dependent on the competition and co‐operation between philanthropists. Finally, by detailing this metaphor, the study provides the key to obtaining a more general understanding of the prioritisation process.