L’allusion dans les titres de presse

This article is aimed at observing press titles containing allusions to supposedly familiar utterances (proverbs, movie titles, excerpts from songs, fixed formulas, advertising slogans, etc). It begins by situating the allusion within the general context of intertextuality, and then proceeds to show how the allusion can be spotted and what linguistic operations it manifests itself through. Our corpus of roughly fifty recent press titles offers numerous examples as well as detailed analyses of the most common operation, namely substitution.