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  4. Segmenting the Market through the Determinants of Involvement: The Case of Fair Trade

Segmenting the Market through the Determinants of Involvement: The Case of Fair Trade

Author(s)
Bezençon, Valéry  
Chaire de marketing  
Blili, Sam  
Institut de management  
Date issued
January 1, 2011
In
Psychology and Marketing
Vol
Issue 7
No
vol. 28
From page
682
To page
708
Publication type
journal article
Identifiers
https://libra.unine.ch/handle/20.500.14713/54324
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