Applications of Blogs in Corporate Communication
Author(s)
Fleck, Matthes
Kirchhoff, Lars
Date issued
2007
In
Studies in Communication Sciences
Vol
7
No
2
Abstract
Recently, blogs have gained a lot of attention as an instrument within corporate communication. There are numerous discussions and research projects in various academic disciplines about blogs creating a diffuse body of knowledge with different concepts, notions, and ideas. This paper summarises typologies from these different disciplines and tries to integrate them into a multidimensional model in which all relevant aspects and applications of blogs are considered. The results are summarised in the St. Galler blog cube.
Publication type
journal article