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Article de recherche (journal article)
The effects of visual rejuvenation through brand logos
The effects of visual rejuvenation through brand logos
Author(s)
Müller, Brigitte
Kocher, Bruno
Chaire de marketing management
Crettaz, Antoine
Date issued
January 1, 2013
In
Journal of Business Research
No
66
From page
82
To page
88
Reviewed by peer
1
Publication type
journal article
Identifiers
https://libra.unine.ch/handle/20.500.14713/63116
File(s)
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Name
2022-07-14_3290_4946.pdf
Type
Main Article
Size
202 B
Format
Adobe PDF