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Medina, Pablo

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Medina, Pablo
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https://libra.unine.ch/handle/123456789/652

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  • Publication
    Métadonnées seulement
    Users Interaction Economic Value: can the Comment on News be Monetized?
    (2012-4-21)
    Gonçalez, Ramiro
    ;
    Giardina, Marco 
    ;
    Medina, Pablo 
    Nowadays newspapers readers are becoming users engaged in the news production cycle and often are an important asset in keeping the news ''alive'' even many days after the first publication online. Media scholars, journalists and editors recognize the importance of participatory journalism and interactive services. However, not a lot of research has examined the economic value of user interaction, and the extent to which it may represent not only a participatory form of democratic discourse but also foster publishing companies’ interactive powered business axis. This study reports research on the economic value of user interactions with comments on professionally crafted news.