Meckel, Miriam

Nom

Meckel, Miriam

Affiliation principale

Académie du journalisme et des médias

Identifiants

https://libra.unine.ch/handle/123456789/651

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Applications of Blogs in Corporate Communication
(2007)
Fleck, Matthes
;
Kirchhoff, Lars
;
Meckel, Miriam
;
Stanoevska-Slabeva, Katarina
Recently, blogs have gained a lot of attention as an instrument within corporate communication. There are numerous discussions and research projects in various academic disciplines about blogs creating a diffuse body of knowledge with different concepts, notions, and ideas. This paper summarises typologies from these different disciplines and tries to integrate them into a multidimensional model in which all relevant aspects and applications of blogs are considered. The results are summarised in the St. Galler blog cube.