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Asymmetric information on the market for energy efficiency: Insights from the credence goods literature

2019, Lanz, Bruno, Reins, Evert

Imperfect information is widely acknowledged to hamper the adoption of energy efficient technologies. In this paper, we study supply-side implications of the associated incentive structure. We build on existing evidence suggesting that energy efficiency owns a credence component, whereby the supply side of the market has more information about what technology is best for consumers. The literature on credence goods markets suggests that informational advantage by an expert-seller leads to market inefficiencies, including low trade volume. We start by developing a simple framework to study supply-side incentives related to the provision of energy efficient technologies. We then document inefficiencies and potential remedies by discussing linkages between an empirical literature on credence goods and that on the market for energy efficiency. Doing so, we identify policy implications and research gaps that are relevant for the adoption of energy efficiency technologies.

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Asymmetric information on the market for energy efficiency: Insights from the credence goods literature

2019, Lanz, Bruno, Reins, Evert

Imperfect information is widely acknowledged to hamper the adoption of energy efficient technologies. In this paper, we study supply-side implications of theassociated incentive structure. We build on existing evidence suggesting that energyefficiency owns a credence component, whereby the supply side of the market hasmore information about what technology is best for consumers. The literature oncredence goods markets suggests that informational advantage by an expert-seller leads to market inefficiencies, including low trade volume. We start by developing a simple framework to study supply-side incentives related to the provision of energy efficient technologies. We then document inefficiencies and potential remediesby discussing linkages between an empirical literature on credence goods and thaton the market for energy efficiency. Doing so, we identify policy implications andresearch gaps that are relevant for the adoption of energy efficiency technologies.

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Energy efficiency, information, and the acceptability of rent increases: A multiple price list experiment with tenants

2018, Lang, Ghislaine, Lanz, Bruno

This paper studies the role of imperfect information and attentional biases in the context of energy efficiency investments in rented properties and associated split incentives. We design a multiple price list experiment representing owners’ decision to replace the central heating appliance, and employ both within-subject information disclosure and between-subject variation in information provision to quantify how tenants trade-off energy efficiency and rent increases. A set of quantile regressions suggests that information on expected energy bills reduction induces around 30% of tenants to equate financial savings and acceptable rent increase. Around 20% of tenants oppose rent increase and do not respond to information, whereas tenants’ valuation in the upper tail of the distribution exceeds financial savings, presumably on account of pro-environmental motives. By contrast, information on energy bills variability dampens acceptable rent increase. Our results highlight the importance of realistic ex-ante estimates of financial savings associated with energy efficiency investments.