Users Interaction Economic Value: can the Comment on News be Monetized?
2012-4-21, Gonçalez, Ramiro, Giardina, Marco, Medina, Pablo
Nowadays newspapers readers are becoming users engaged in the news production cycle and often are an important asset in keeping the news ''alive'' even many days after the first publication online. Media scholars, journalists and editors recognize the importance of participatory journalism and interactive services. However, not a lot of research has examined the economic value of user interaction, and the extent to which it may represent not only a participatory form of democratic discourse but also foster publishing companies’ interactive powered business axis. This study reports research on the economic value of user interactions with comments on professionally crafted news.
Technological and sociological motivations: Predictors of online content curation platform acceptance among journalists
2013-8-8, Angela, M. Lee, Sacco, Vittoria, Giardina, Marco
While the nature of social media encourages and facilitates real-time news distribution, information overload on social media sites is challenging journalists’ gatekeeping role in filtering out relevant news information for the public in an increasingly speed-driven online news cycle. Online media content curation platforms -- based on principles of museum curation that knit technological and human skills for selecting, classifying, preserving, contextualizing and crafting content from various online sources in curated narratives -- have been identified by mainstream news organizations such as Al Jazeera and freelance journalists as a solution to this problem. Applying an adapted version of the technology acceptance model (TAM) through survey research, this exploratory study examines Swiss journalists’ acceptance of media content curation platforms. The results suggest: (1) positive associations between motivations variables and attitudes; (2) positive associations between attitudes and intention to use media content curation and, contrasting previous findings, (3) no effect of perceived attractiveness on attitudes. This study’s findings suggest new ways to encourage acceptance and use of media content curation platforms among journalists. Professional and theoretical implications are also discussed.
Emerging Media Channels: Mobile Tablet Powered News Dissemination
2012-6-1, Giardina, Marco
Thanks to mobile platforms like Pulse, Zite, News.me and, the one that started it all Flipboard: the phenomenon of mobile user-generated content is attracting increasing interest in the tablet media ecosystem. However, most of this attention has been media outlet centric, devoted to exploring news organization lack of audience and new revenue processes possibilities. The purpose of this paper is to examine the crowd-sourcing news filter role of users on mobile tablet magazines. In the tablet PC media landscape can social media human”sensors” constitute a valuable crowd-sourced filter against information deluge? What role will news organization have in a future in which audiences will shape news and information? Drawing on globally available mobile tablet-based news apps this essay explores emerging news dissemination channels. Conclusions suggest that, as many readers are going to make the print-to-tablet transition, news organization should be prepared with adequate technological and user centric business processes.