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Giardina, Marco

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Giardina, Marco
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https://libra.unine.ch/handle/123456789/139

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  • Publication
    Métadonnées seulement
    Information Graphics Design Challenges and Workflow Management
    (2013-1-21)
    Giardina, Marco 
    ;
    Medina, Pablo 
    Infographics, though still in its infancy in the digital world, may offer an opportunity for media companies to enhance their business processes and value creation activities. This paper describes research about the influence of infographics production and dissemination on media companies’ workflow management. Drawing on infographics examples from New York Times print and online version, this contribution empirically explores the evolution from static to interactive multimedia infographics, the possibilities and design challenges of this journalistic emerging field and its impact on media companies’ activities in relation to technology changes and media-use patterns. Findings highlight some explorative ideas about the required workflow and journalism activities for a successful inception of infographics into online news dissemination practices of media companies. Conclusions suggest that delivering infographics represents a yet not fully tapped opportunity for media companies, but its successful inception on news production routines requires skilled professionals in audiovisual journalism and revised business models.
  • Publication
    Métadonnées seulement
    Users Interaction Economic Value: can the Comment on News be Monetized?
    (2012-4-21)
    Gonçalez, Ramiro
    ;
    Giardina, Marco 
    ;
    Medina, Pablo 
    Nowadays newspapers readers are becoming users engaged in the news production cycle and often are an important asset in keeping the news ''alive'' even many days after the first publication online. Media scholars, journalists and editors recognize the importance of participatory journalism and interactive services. However, not a lot of research has examined the economic value of user interaction, and the extent to which it may represent not only a participatory form of democratic discourse but also foster publishing companies’ interactive powered business axis. This study reports research on the economic value of user interactions with comments on professionally crafted news.