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When does an ethical attribute matter for product evaluation? The role of warm‐glow feelings for low‐rated products

Valéry Bezençon, Florent Girardin & Renaud Lunardo

Résumé
   
Mots-clés
   
Citation Bezençon, V., Girardin, F., & Lunardo, R. (2020). When does an ethical attribute matter for product evaluation? The role of warm‐glow feelings for low‐rated products. Psychology & Marketing, -, 1-15.
   
Type Article de périodique (Anglais)
Date de publication 1-9-2020
Nom du périodique Psychology & Marketing
Volume -
Pages 1-15
URL https://onlinelibrary.wiley.com/doi/10.1002/mar.21403