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Symbolic sustainable attributes improve attitude toward low-quality products: A warm-glow feelings account

ValÚry Bezenšon, Florent Girardin & Renaud Lunardo

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Citation Bezenšon, V., Girardin, F., & Lunardo, R. (2018, 11 October). Symbolic sustainable attributes improve attitude toward low-quality products: A warm-glow feelings account. Paper presented at ACR North American Conference (Advances in Consumer Research, Volume 46), Dallas, USA.
   
Type Conference paper (English)
Name of conference ACR North American Conference (Advances in Consumer Research, Volume 46) (Dallas, USA)
Date of conference 11-10-2018