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Developing a portfolio of sustainable labels: consumer perceived ethicality and patronage benefits for retailers

Valéry Bezençon & R. Etemad-Sajadi

Résumé
   
Mots-clés
   
Citation Bezençon, V., & Etemad-Sajadi, R. (2014, 3 June). Developing a portfolio of sustainable labels: consumer perceived ethicality and patronage benefits for retailers. Paper presented at European Marketing Academy Conference, Valencia.
   
Type Actes de congrès (Anglais)
Nom de la conférence European Marketing Academy Conference (Valencia)
Date de la conférence 3-6-2014