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Consumer Perceived Ethicality of Products, Categories, Brands and Countries: A Networked Perspective
Abstract
   
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Citation Bezenšon, V. (2013, 2 May). Consumer Perceived Ethicality of Products, Categories, Brands and Countries: A Networked Perspective. Paper presented at Academy of Marketing Science Annual Conference Proceedings, Monterey, USA.
   
Type Conference paper (English)
Name of conference Academy of Marketing Science Annual Conference Proceedings (Monterey, USA)
Date of conference 2-5-2013