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Doing Worse by doing good: how corporate social responsibility makes products less dangerous

Linda Lemarie & Florent Girardin

Résumé We show that the charitable activities of controversial companies (i.e. companies selling product potentially dangerous to health or the environment) can create a benevolent halo that leads consumers
to classify products as less dangerous and reduces the effectiveness of hazard warnings.
   
Mots-clés CSR, Controversial companies, halo effect
   
Citation Lemarie, L., & Girardin, F. (2018, 12 October). Doing Worse by doing good: how corporate social responsibility makes products less dangerous. Paper presented at ACR North American Conference (Advances in Consumer Research, Volume 46), Dallas, Texas.
   
Type Actes de congrès (Anglais)
Nom de la conférence ACR North American Conference (Advances in Consumer Research, Volume 46) (Dallas, Texas)
Date de la conférence 12-10-2018