Doing Worse by doing good: how corporate social responsibility makes products less dangerous (Actes de congr�s) | Linda Lemarie, Florent Girardin - 2018 (ACR North American Conference (Advances in Consumer Research, Volume 46))

Doing Worse by doing good: how corporate social responsibility makes products less dangerous

Linda Lemarie & Florent Girardin

R�sum�	We show that the charitable activities of controversial companies (i.e. companies selling product potentially dangerous to health or the environment) can create a benevolent halo that leads consumers to classify products as less dangerous and reduces the effectiveness of hazard warnings.

Mots-cl�s	CSR, Controversial companies, halo effect

Citation	Lemarie, L., & Girardin, F. (2018, 12 October). Doing Worse by doing good: how corporate social responsibility makes products less dangerous. Paper presented at ACR North American Conference (Advances in Consumer Research, Volume 46), Dallas, Texas.

Type	Actes de congr�s (Anglais)
Nom de la conf�rence	ACR North American Conference (Advances in Consumer Research, Volume 46) (Dallas, Texas)
Date de la conf�rence	12-10-2018

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