Speed scenes in movies and road safety advertising before movies: effect on young drivers
Linda Lemarie, Jean-Charles Chebat & François Bellavance
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| Citation | Lemarie, L., Chebat, J. C., & Bellavance, F. (2012). Speed scenes in movies and road safety advertising before movies: effect on young drivers. Presented at International Marketing Trends Conference, Venice, Italy. |
| Type | Présentation (Anglais) |
| Date | 1-2012 |
| Evénement | International Marketing Trends Conference (Venice, Italy) |