Login
Speed scenes in movies and road safety advertising before movies: effect on young drivers

Linda Lemarie, Jean-Charles Chebat & François Bellavance

Résumé
   
Mots-clés
   
Citation Lemarie, L., Chebat, J. C., & Bellavance, F. (2012). Speed scenes in movies and road safety advertising before movies: effect on young drivers. Presented at International Marketing Trends Conference, Venice, Italy.
   
Type Présentation (Anglais)
Date 1-2012
Evénement International Marketing Trends Conference (Venice, Italy)