Login
Corporate Branding of Public Television through Social Media: The case of RTS
Abstract
   
Keywords
   
Citation Dal Zotto, C., Matteo, S., & Spolaor, G. (2011). Corporate Branding of Public Television through Social Media: The case of RTS. Paper presented at International Conference for Media Brand Management, Vienna.
   
Type Conference paper (English)
Name of conference International Conference for Media Brand Management (Vienna)
Date of conference 2011