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Brand Alliances between Firms and Employees in the Media Industry: The case of Co-Branding
Abstract
   
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Citation Dal Zotto, C., & Matteo, S. (2012). Brand Alliances between Firms and Employees in the Media Industry: The case of Co-Branding. Paper presented at European Media Management Education Association Annual Conference, Budapest.
   
Type Conference paper (English)
Name of conference European Media Management Education Association Annual Conference (Budapest)
Date of conference 2012