The mapping of an agile strategy in a new business world from atoms and recipes to bytes and mental agility
Author(s)
Editor(s)
Date issued
2014
Subjects
Strategy map integrated management system balanced scorecard behavioural economics traditional recipes complexity competitive advantage x-factor agility flexibility rapidity knowledge strategic fit intangible skills wetware networks outsourcing alliances virtuality meta-value chain bricks and mortar modern company
Abstract
In a hostile post-industrial business environment characterized by globalisation and the immaterial age, we first establish an <b>Initial Strategy Map</b> which is based on the state of knowledge and focuses on the agility requirement. After this, based on the data collection of the empirical research, we adopt, synthesise and specify this initial framework as the <b>Proposed Dynamic Strategy Map</b>. Finally, as a result of an in-dept analysis of six business cases, the Proposed Dynamic Strategy Map is validated and clarified at the end of the thesis. <br>Such a framework offers a strategic approach for small and medium companies (SMEs) from established economies with tradable goods that have a low likelihood of imitation and (the potential for) a global brand. Due to their simple structure and manageable sites and scopes, our decision to analyse SMEs as units of observation can methodologically be justified and adds value to the understanding of their characteristics.
Notes
Thèse de doctorat : Université de Neuchâtel, 2014 ; 2445
Publication type
doctoral thesis
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