Tactile technologies of the self: connection, hapticscape and self-development narratives in Cape Town’s Afro-Latin dance scene

Drawing on ethnographic research within the salsa, bachata and kizomba (SBK) scene of Cape Town, this article examines the values and narratives of personal development that Cape Town’s adepts of Afro-Latin dance elaborate around the emic notion of “connection.” I describe how this multisensory experience is informed by an ethic of personal development and self-transformation, which at the same time reflects the influence of global neoliberal entrepreneurial paradigms — together with the hopes, values and hampered dreams of Cape Town’s post-apartheid middle classes. Narratives and descriptions of the hapticscape and multisensory knowledge built through the search for connection highlight how these encounters give shape to intimate spaces where salsa amateurs can imagine, materialise and embody the multiple injunctions they navigate and can reconfigure the boundaries of intimacy, identity and otherness in the post-apartheid city.