Fashion orientation, shopping mall environment, and patronage intentions: A study of female fashion shoppers
Author(s)
Date issued
2015
In
Journal of Fashion Marketing and Management
Vol
1
No
19
From page
3
To page
21
Reviewed by peer
1
Subjects
Fashion retailing Consumer perception Hedonism Shopping Shopping mall Utilitarianism
Abstract
The purpose of this paper is to explore female fashion shoppers’ perception and response to the mall environment. Specific objectives include a conceptual model of female fashion shoppers’ experience in a mall environment incorporating fashion orientation, store personality, shopping mall perception, shopping value, and patronage intentions.
Publication type
journal article