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Article de recherche (journal article)
Case study: Quelle stratégie marketing pour le café soluble?
Case study: Quelle stratégie marketing pour le café soluble?
Author(s)
Kostecki, Michel
Institut de management
Hurni, Céline
Gasner-Bouquet, Marie-Hélène
Date issued
2006
In
Cahiers de recherche en marketing et management, Université de Neuchâtel
Publication type
journal article
Identifiers
https://libra.unine.ch/handle/20.500.14713/50790