Innovation sequences over iterated offerings: A relative innovation, comfort, and stimulation framework of consumer responses

Author(s)
Heath, Timothy B.
Chatterjee, Subimal
Basuroy, Suman
Hennig-Thurau, Thorsten
Date issued
November 1, 2015
In
Journal of Marketing
Vol
November
No
79
From page
71
To page
93
Reviewed by peer
1
Publication type
journal article
Identifiers
https://libra.unine.ch/handle/20.500.14713/63138
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2022-07-14_3290_4967.pdf

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