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  4. Choosing Imagery in Advertising Healthy Food to Children: Are Cartoons the Most Effective Visual Strategy?

Choosing Imagery in Advertising Healthy Food to Children: Are Cartoons the Most Effective Visual Strategy?

Author(s)
Lagomarsino, Maria  
Chaire de marketing management  
Suggs, Suzanne L.
Date issued
February 19, 2018
In
Journal of Advertising Research
From page
1
To page
1
Later version
http://www.journalofadvertisingresearch.com/content/early/2018/03/28/JAR-2018-003
Publication type
journal article
Identifiers
https://libra.unine.ch/handle/20.500.14713/52019
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