Evaluation of Future Mobile Services based on the Technology Acceptance Model
Author(s)
Martignoni, Robert
Mueller, Dorit
Högg, Roman
Date issued
2008
Abstract
The Technology Acceptance Model is a widely used approach for a systematic research into the user acceptance of information technology. The Technology Acceptance Model has been recently successfully applied to different services in the telecommunication industry. This paper suggests to use the TAM to approximate the user acceptance of non-existing mobile services based on the Multimedia Broadcast and Multicast Service.
Event name
16th European Conference on Information System
Location
Galway, Ireland
Publication type
conference paper