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  4. When does an ethical attribute matter for product evaluation? The role of warm‐glow feelings for low‐rated products

When does an ethical attribute matter for product evaluation? The role of warm‐glow feelings for low‐rated products

Author(s)
Bezençon, Valéry  
Chaire de marketing  
Girardin, Florent  
Chaire de marketing  
Lunardo, Renaud
Date issued
September 1, 2020
In
Psychology & Marketing
No
-
From page
1
To page
15
Reviewed by peer
1
Publication type
journal article
Identifiers
https://libra.unine.ch/handle/20.500.14713/62731
DOI
10.1002/mar.21403
-
https://libra.unine.ch/handle/123456789/28550
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2020-09-01_1454_1571.pdf

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Main Article

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1.52 MB

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(MD5):8c8ed2f7fc4bbd6ab5b9b5e702869f53

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