When does an ethical attribute matter for product evaluation? The role of warm‐glow feelings for low‐rated products

Author(s)
Lunardo, Renaud
Date issued
September 1, 2020
In
Psychology & Marketing
No
-
From page
1
To page
15
Reviewed by peer
1
Publication type
journal article
Identifiers
https://libra.unine.ch/handle/20.500.14713/62731
DOI
10.1002/mar.21403
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